B2B for Sustainability and the Circular Economy in the Food Technology Sector

An integral part of the event is the technological B2B organized by the Turin Chamber of Commerce and Unioncamere Piemonte as part of the Enterprise Europe Network, co-financed by the European Commission to support the competitiveness of small- and medium-sized European businesses.


Like all of Terra Madre Salone del Gusto, the B2B will have its first launch in the days of October 8-10, with the organization of bilateral meetings around the three Cs of the Circular Economy for Food:

  • Cultural and natural capital (agroecology, biodiversity, sustainable agriculture, precision agriculture, urban agriculture)
  • Circularity (efficient and sustainable food production, recuperation and promotion of the byproducts of the food industry, sustainable packaging, soil regeneration)
  • Coevolution (reduction of food waste along the food chain, from production to distribution and consumption; systems for monitoring circularity; labelling; social sustainability and gender equality)

The Terra Madre Salone del Gusto B2B will be a continuous event through April 2021, whose calendar will ideally follow the main event, with sessions of bilateral meetings and dedicated webinars for specific technologies (e.g. sustainable packaging) or to transversal themes (like digital marketing in the food industry or future financing opportunities for agriculture).


Until October 2 businesses can sign up on the dedicated platform of the Enterprise Europe Network – an international network of the European Commission that involves various partners with around 600 contacts across the world.

The platform is open to technology suppliers and retailers/producers in the food and agricultural sectors for technology-focused meetings.

The deadline for registrations is 5 p.m. (Rome time) on October 2, 2020.

Businesses may sign up on the platform by filling in their profile in English; thereafter they’ll be able to request meetings with other participating businesses: shortly before the event a personalized meeting agenda will be sent out to all participants. To sign up for the B2B, click here.

Participation in the B2B is free.