Digital & World

The potential audiences for Terra Madre 2020 are vast and diverse: from informed consumers to sustainable producers, from lovers of gastronomy to environmental activists, from schools to families, from businesses within and beyond the food industry to journalists and researchers.

Browsing through the events in the program, you’ll find an important distinction between two main categories: Digital & World.


Terra Madre Salone del Gusto 2018. Photo: Francesca Cirilli.

A number of different formats, some of which are inspired by tried-and-tested formulas, others that are completely new:

  • Conferences
  • Food Talks
  • How It’s Made
  • Forums
  • Five episodes of the Relay from around the world
  • Master of Food webinars
  • An Ark of Taste theater show for schools
  • Tastings at a distance – but very real! – in our digital Taste Workshops. On sale now!

And much more…

We’re in the middle of producing all this content. The first round will be launched for October 8-12, but in the months to follow we’ll try and pique your curiosity with more new content… follow us and stay tuned!


Over the following months we’re going to build up a great world map which will light up everywhere that we’re organizing an event. Find out what events are in your vicinity!

Terra Madre Salone del Gusto 2018. Photo: Alessandro Vargiu.

For now, in our worldwide calendar, you’ll find some of our more classic activities – Taste Workshops, Dinner Dates (on sale now), Whose farmer? – which will be held in Turin from October 8-12. But this is just a small part of what we’re envisaging.

As we move forward, the Terra Madre World calendar is going to really blow up, with tons different kinds of activities in Italy and across the whole world.

Below are a few examples of the kinds of events we’re working towards:

  • Diffuse Dinners organized by the Slow Food Cooks’ Alliance and the cooks of Slow Food Osterias
  • Activities in the Cities of Terra Madre that involve host families in Turin and Piedmont, to safeguard the precious heritage of hospitality they’ve built up over the years
  • Action Days on specific themes, planned internationally, where the network focuses on actions that are both practical and symbolic
  • Earth markets where producers and consumers can establish direct contact
  • Live guided tastings organized by convivia, by Slow Food Communities and by local groups, to pay tribute to the diversity of every locality

And much, much more! We don’t want to set any limit to our ambitions, and when we’re asking the Slow Food network to be the protagonist, there never should be.

We’ll soon be sending out a kit with examples and instructions for event registration for events: we’ll see you again in September for the next round of surprises!