The Italian & International Market has always been the heart of Terra Madre Salone del Gusto, a meeting place for thousands of producers from across the world and hundreds of thousands of visitors, a unique occasion to discover the extraordinary gastronomic diversity of every continent.

The Covid-19 pandemic has forced us to radically rethink the Market. This year it will not be held in the pavillions of Lingotto, but on this online platform, with hosts both a showcase and an e-commerce.


In the past, there were only a few key details available online about the producers at our events. But in the virtual showcase of the Terra Madre Salone del Gusto Marketplace of 2020 there’ll be a more complete and exhaustive description .

The Market of Terra Madre Salone del Gusto. Photo: Paolo Properzi

The descriptions of the businesses will incude text, video and photos, allowing visitors to get to know the products and their producers almost as well as in person.

There’ll be lots of different ways to search for you to mix and match:

  • by country and region
  • by product category
  • by exhibitor type
  • by ecosystem

For example, if you’re interested in Slow Food Presidia from the highlands and dairy products, you can select all the three filters and find only the most relevant results.

The virutal showcase will host the first producers who sign up for Terra Madre Salone del Gusto 2020 from September.


From October 8 we’ll activate an e-commerce platform where our producers can sell a selection of their products both within Italy and overseas. As well as Italian products, which for various reasons will likely have a more significant presense, there’ll also be a selection of international products.

Are you a business in line with the Slow Food philosophy? Do you meet our selection criteria? Come and be part of our Marketplace!

Write to with a presentation of your business and the products you’d like to put on sale: our commercial office will contact you as soon as possible to evaluate your application.